A Look At Building Wraps–The New Face Of Advertising

You probably haven’t seen building wraps in the Fort Collins area but by the way, things are going you may see them soon in Denver for sure and in Fort Collins eventually. These huge wall-sized advertisements cover the entire front, side, and windows of buildings and turn ordinary buildings into great vessels for advertising. A building wrap turns a commercial skyscraper into a billboard for advertisers to broadcast their message in a creative, larger than life way. Their extreme urban popularity is due to their huge impact on audiences. There truly is not form of advertising that packs as much punch or leaves as much of a lasting impression than a building covered in a bright, bold and hyper-realistic wrap. They transform ordinary looking walls and windows into incredible masterpieces and are innovative and cutting edge. They look great during the day but are also designed to look especially amazing at night like this one.

Day View

Night View

What Are 3M Building Wraps?

3M building Wraps are the top tier of window film technology and a relatively new innovation in the window film world and the advertising world, the result of which, is shaking things up. Essentially they transform the exterior of buildings into a massive billboard, without blocking the view from inside the building. These promotional films are simple to apply by a 3M trained installer and can be changed out or completely removed whenever the advertiser or building would like. If you own a large commercial building in the Fort Collins area, you could be sitting on some huge profits in the future as large corporate advertisers move into the area. The best place for these advertisements is on buildings in high traffic areas or along highways where a lot of people will see the message. Best of all, with 3M solutions, almost any kind of building can be wrapped–textured surfaces like brick or stucco, as well as windows or smooth surfaces, are all viable substrates for 3M building wrap. They are both beautiful and durable so, it is no surprise big companies like to use them to launch new products or large-scale branding campaigns and to promote major events, like this one from Nike.

The Numerous Benefits Of Building Wraps

In an era where mass communication is key to success, building wraps are incredibly useful due to their high visibility. They often dominate the skyline, whilst effectively communicating a promotion to a lot of people at once. The benefits don’t stop there either.

Building wraps benefits for advertisers:
-Are highly visible from great distances
-Are unique and cutting-edge
-Hit audiences where they live work and play

There are numerous benefits to the commercial buildings that lease their window and wall space too:
-Monetizing the exterior of your building dramatically increases revenue
-Potential for return business from wrap buyer-meaning more profit
-All the benefits of traditional window film for your building’s occupants
-Helps your building stand out to the public and be remembered.

Fort Collins Window Tinting: Fort Collin’s Expert Wrap Installer

While Fort Collins may not be a target for building wrapping quite yet, it is a city on the rise. Should the day come when you, a commercial property owner, are considering a wrap, remember–there are a lot of factors to think about. Considerations like– the length of the campaign, time of year, the level of tinting on the glass and the culture of the people inside the building all must be taken into account. To properly make a wrap decision you should consult with us at Fort Collins Window Tinting. We can give you the information you need and ultimately manage the entire installation process from beginning to end. As a long time 3M installer, Fort Collins Window Tinting can do high-quality building wraps big and small.

If you are a major brand looking to buy a building wrap for promotion or you are a commercial building owner thinking about allowing a wrap of your building–contact Fort Collins Window Tinting today for more details on what a 3M building wrap can do for you.

Mike Kinsey

Mike Kinsey has been working in the window tinting industry for over 10 years. Since 2008, he and his team have assisted on numerous installs in the Fort Collins area, totaling approximately 250,000 sq. ft. of film. As the Operations Manager for Fort Collins Window Tinting, Mike's duties include project management, customer relations, and sales. He is well-versed in the technical procedures for window film installation as well as the differences between the hundreds of types and styles of film on the market. Mike is certified by 3M, EnerLogic, and AIA for continuing education and is regarded as one of the top experts in his field.